Professionals in the wellness business most often miss a vital thing – wellness matchmaking. It means providing exactly the right kind of services or products keeping in mind the individual’s unique requirements. If an individual is suffering from lack of sleep or muscular disorders, merely suggesting any wellness retreat or program will not suffice. You need to perceive the requirements in a bigger canvas.
Wellness matchmaking is a special trait of wellness tourism facilitators who play a crucial role in helping clients and travelers select the right facilities and destinations factoring in their said and unsaid requirements. Today, global tourism is riding on wellness-focused travel. With the growing number of wellness travelers looking for varied wellness therapies and related activities, the demand for facilitators and providers smart in matchmaking will be on the rise. Even wellness resorts, hotels and clinics need to have a better understanding of the client’s requirements rather than generalized perceptions.
Growing requirements call for the right matchmaking
Just think how the needs and wants of wellness seekers and travelers are growing. If some want a laidback relaxing vacation filled with stress-releasing activities, some may look for authentic and adrenaline-rushing activities. Furthermore, people are looking for genomic profiling, personalized medicine, stem cell treatments, thalassotherapy and the like. The role of matchmaking has become even more important.
Efficient matchmaking – the key to success in wellness business
Experts feel efficient matchmaking is the key to success for any wellness business. Wellness needs of an individual and diverse and so are the services and associated destinations. For example, if a wellness traveler seeks traditional Panchakarma therapy, a smart facilitator or guide will suggest a renowned facility in Kerala, India, globally renowned for such therapies. It doesn’t end with this.
The facilitator will also need to consider whether the traveler is willing to travel to India or he/she has the means to go for it. In that case, the responsibility rests on the facilitator to find the next best choice obviously factoring other conditions besides the aforementioned ones. Even if a traveler seeks a special wellness therapy without any thorough understanding of its effects – it may be good or harmful, the facilitator can suggest the right alternative.
Focused need-based approach for better wellness experience
Matchmaking in wellness helps you to focus on the need-based approach. Often, wellness travelers too are not aware of their needs and what would suit them best. But with proper guidance and suggestions, they can have the best wellness experience where outcomes are assured.
Matchmaking needs heightened perception and insightful planning
How well do you perceive a wellness traveler’s needs? Here lies the trick of matchmaking. Experience and training help to grow insights that contribute to better client understanding. As a matchmaker, you need to build patience and listening habits paying attention to details. You cannot leave out anything considering trivial. In short, a matchmaker has to juggle often placing himself/herself in the client’s shoes to understand their needs and expectations. It could be challenging but interesting as well.
Great prospect in matchmaking services
Wellness matchmaking has great prospects. A smart matchmaker will not only serve patients, professionals and travelers but also corporates and other institutions. As the wellness industry evolves with innovative services and products, matchmaking services will become crucial. Only an experienced and intuitive wellness matchmaker will know everything related to wellness like the back of his hand and will be able to provide the right solution to the right person. AI-driven analytics will further ease the matching service for businesses handling voluminous clients from different parts of the world.
